ABC Says People Wouldn't Mind If TiVos Can No Longer Fast Forward
Published Saturday, July 08, 2006 by Technology Monster | E-mail this post| Slashdot points out that ABC TV execs have been talking about ways to ban people from using their DVRs to skip commercials. In fact, ABC's head of ad sales actually claimed that consumers don't really care about the commercial skip feature: I'm not sure that the driving reason to get a DVR in the first place is just to skip commercials. People can understand in order to have convenience and on-demand (options), that you can't skip commercials." |